Built for food & beverage marketers
Content that makes people hungry.
And makes them order.
77%*
increase revenue for new summer menu campaign
Sound familiar?
Things that most food marketers tell us from day one.
If you nodded at any of these, you're in the right place.
“Every franchise posts its own food photos. Nothing looks like us.”
“Head office wants brand. The stores want feet through the door today.”
“The drive-thru queue is our biggest audience, and we show them nothing new.”
“The whole world is talking about the big game. Our feed is still posting the combo deal from last month.”
And every week it stays this way:
Customers scroll right past food that doesn't make them stop.
Launches go out late or half-done, and the sales window closes.
Big moments come and go while your feed stays quiet.
From where you are to where you want to be.
Same kitchen. Better content.
Today
Food looks fine, but doesn't make people hungry
Competing on price to stand out
Content bottlenecks and too little quality
A different experience at every touchpoint
Global content that doesn't speak local
Content made to build cravings, created by people who know food
Content that builds loyalty and shows what makes you different
A senior team that creates and scales with you
One joined-up content system, from app to drive-thru
Content made for each market and audience
77%
more revenue on their summer campaign
Ocean Basket · Summer launch
★★★★★
“Content is currency and nobody knows it more than the team at Contentual.”
Jonathan Muir, Ocean Basket
The challenge
Seafood is a premium cuisine and this was not being shown previously in an attainable way.
What we made
A campaign suite of imagery and videos consisting of food and moments all set on a warm summer afternoon.
*Increase in revenue when compared with other previous summer season campaigns.
Everything your F&B brand needs,
all under one roof.
Capabilities you can access.
Strategy & Intelligence
Market Trend Analysis
Content Journey Mapping
Social Listening
Performance Tracking Metrics
Seasonal Campaign Goal Setting
Customer Preference Monitoring
Data-Driven Content Calendars
Regional Trend Spotting
Strategic Content Roadmapping
Community Building
Paid Media
Meta, TikTok, YouTube & Google Ads
Location-Based Ad Targeting
Menu-Focused PPC Ads
Precision Social Ads
Digital & Traditional Out-Of-Home
Digital Display Campaigns
Online Ad Retargeting
Campaign Performance Tracking
Concept & Campaigns
Menu Launch Campaigns
Creative Storytelling Concepts
Seasonal Promotion Concepts
Multichannel Campaign Development
Localised Campaign Adaptation
Sustainability Campaigns
Event-Driven Campaigns
Innovative Content Ideation
Menu Content Concepts
Video Content
Commercials
Drive-Thru & Digital Menu Videos
Behind-the-Scenes Content
Customer Testimonial Videos
Internal Product Tutorial Videos
Short-Form Social Videos
YouTube Video Series
Recipe & Cooking Tutorial Videos
Brand Storytelling Videos
Seasonal Menu Highlight Videos
Interactive Video Campaigns
Out-Of-Home Videos
Photography
Mouthwatering Menu Photography
Store Photography
Event Photography
Lifestyle & Influencer Photography
Product Launch Photography
Seasonal Menu Photography
Out-Of-Home Imagery
Digital Content
Branded Blog Posts
Engaging Social Media Posts
Website Content Refreshes
Email Marketing Campaigns
Interactive Web Content
Digital Newsletter Creation
Case Study Articles
Recipe & Trend Articles
Thought Leadership Pieces
Content Hub Development
Audio Content
Food & Beverage Podcasts
Chef Interview Series
Radio Content
Live Audio Roundtables
Industry Expert Audio Chats
Branded Audio Segments
Motion Design
Animated Menu Board Ads
SOK Menu Board Ads
Digital Banner Animations
Social Media Motion Graphics
Animated Product Highlights
Interactive Ad Animations
Promotional GIFs
App Animations
Animated Call-to-Action Graphics
Digital Out-Of-Home Animations
VR & Immersive Media
360° Restaurant Tours
VR Menu Previews
Interactive Digital Food Tours
AR Food Experience Filters
Immersive Event Experiences
Virtual Kitchen Showcases
Augmented Reality Campaigns
VR Customer Engagement Tools
Let's meet you where you are right now.
Which one sounds most like you?
Sounds like you if…
You post a lot, but you can't say which posts actually convert.
Lots of likes and views, but orders and visits stay flat.
Your content looks a lot like everyone else's in your category.
You've tried new ideas or agencies, and nothing has really stuck.
Usually this is
A marketing or brand manager that wants to understand and change the way their content currently works
Your first step with us
A Content Ecosystem Diagnostic: a clear plan for what to fix, yours to keep
Sounds like you if…
A new menu item, summer promo or product launch is coming, and it has to sell.
The last launch looked great, but sales didn't move.
You need content for the app, the drive-thru and social, all at once.
Your team is stretched and the launch date isn't moving.
Usually this is
A brand, product or marketing lead that needs help with a new project
Your first step with us
A focused sprint with one clear goal
Sounds like you if…
You run the brand across many stores or markets.
You're the glue holding your agencies together, on top of your day job.
Each market wants content that speaks local, but it still has to look like you.
Leadership wants results, but there's no budget for another big retainer.
Usually this is
A head of marketing or CMO running the brand across many stores or markets that is looking for a change
Your first step with us
A pilot around one priority, then decide together
Sounds like you if…
Your store and social teams want to help, but nobody has shown them how.
There's no simple guide for shooting food that looks good on a phone.
You'd rather build the skills in-house than outsource forever.
New platforms and AI tools are moving faster than your team's training.
Usually this is
A marketing or training lead who wants their internal team and franchisees making great content themselves
Your first step with us
A hands-on team workshop, then a coaching plan
Not sure which one?
Book a quick call. We'll point you in the right direction.
Brad Latilla-Campbell
Aimee Rosenstein
Joshua Saunders
Shaun Mallanna
Tyler Hollingsworth
Paul Grater
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Good questions.
Straight answers.
How do we start?+
Most food brands start with one launch or one fix. A short sprint or a pilot, so you see results before you commit to more.
How fast can you turn content around?+
We plan around your launch dates. On the first call we'll map what's realistic for yours, and be honest if a date is too tight.
Do you work with franchise and multi-store brands?+
Yes. We build simple rules and templates so every store and region stays on brand, without slowing them down.
Can you work alongside our agencies?+
Yes. We can fill one gap, add hands for a busy season, or help your team and agencies work as one.
How do you show results?+
We agree one or two business numbers up front, like orders, visits or sign-ups. Then we report on those, in plain words.
What does it cost?+
It depends on what you need. We scope it with you on the first call and give you a clear quote, with no surprises.
Not sure where to start? Most of our clients weren't either.
That's what the first call is for.
